Michael and John discuss this economy and the challenges and opportunities it presents. They talk about what it takes to start and grown your business at any scale. Examples such as Blueberry Pediatrics are discussed and how you find your niche point of entry for your product or service.
John shares tidbits from his best selling book: Survive and Thrive: How to Build a Profitable Business In Any Economy (Including This One) like the 5 growth models and 3 products every business needs. John has a casual style to make even the most complex of topics appear easy to understand and his book has been called a "weekend MBA" as it distills what businesses really need to do.
John and his book can be reached at www.surviveandthrivebook.com